How to Integrate Advertisements to Video

Introduction

By displaying advertisements of other brands in your videos, you can earn revenue. Muvi helps you integrate ads into your video content with any Ad Server that is VAST/VMAP compliant, following IAB guidelines. We have out-of-the-box integration with any third-party Ad Server via  BYOA (VAST Tags) and VMAP. You can create multiple Ad Tags (in any other Third-Party Ad Server via VAST Tags) and integrate them into multiple video content. Even multiple ads from different brands can be played in a single video via Ad Podding.

VMAP (Video Multiple Ad Playlist) enables dynamic ad insertion and personalized ad experiences within the video content. In VMAP, there is only one URL containing all the ads, breakpoints, and durations, unlike VAST, where the admin has to explicitly mention the ads and their breakpoints for pre-roll, mid-roll, and/or post-roll.

Setting Up Your Ad Integration with BYOA (VAST Tags)

The Bring Your Own Ad Server (BYOA) feature allows you to integrate any VAST-compliant video ads into the Muvi One CMS and then configure those ads to any video content. With BYOA, you can integrate Ad Tags into your video streaming platform from almost any Ad Server (e.g., Google Ad Manager, OpenX, Broadstreet Ad Server, Magnite, etc..)

• To integrate the third-party ad server tags via Vast Tags, navigate to “Monetization”--> “Advertisements” in the Dashboard.
• Click on the "Ad Tags" tab.
• Click on "Add Ad Tag".
• In "Ad Type", select Video/Audio.
• In "Ad Format", select “VAST“ from the drop-down menu.
• Type the Ad Tag Name. 
• Paste the Ad Tag URL (that you obtained from any third-party Ad Server) in the corresponding fields.
• Click on "Save".
• You can preview the Ad by clicking on the "Preview" icon.

Managing (VAST) Ads for Content

• Navigate to “Content Management“--> “Content Library“  in the Dashboard.
• In the Content Library, click on the "Edit Icon" under the content to which you want to integrate an ad.
• In the edit content page, click on the "Monetization" tab.
• Scroll down to "Advertisements".
• Under "Ad Categories", select "Ad Tags".
• Under "Ad Format", select "VAST".
• You can choose either *“Pre-roll”, *“Mid-roll”, or *"Post-roll" option, or you can also choose all the 3 options or combinations like Pre-roll + Post-Roll, or Mid-Roll +Post-Roll, and so on.
• Click on "Add Pre-Roll Ad" to select the Pre-Roll option. The ad will be played from the beginning.
• Select the Tag Value from the drop-down and click on "Done".
• Click on "Mid-Roll Ad". The ad will be played in the middle. You can select the time or % of the video when the ad will appear in the video.
• Select the Tag Value from the drop-down and type the "Break Timing" (e.g., 10 seconds, 30 Seconds, or in % of video, i.e., 10%, 40%, etc.)
• Click on "Done".
• Click on "Post-Roll Ad". The ad will be played at the end of the video.
• Select the Tag Value from the drop-down and click on "Done".
• Click on “Save and Publish”.
• When the end-users play the video, they can view the ads integrated into the video. You can also check by clicking on the "Preview" button on the video content.

Managing Ad Tags

You can edit or delete the Ad Tags you have added for any Ad Server (i.e., VAST ).

• To edit an Ad Tag, navigate to "Monetization" -->"Advertisements" in the CMS.
• Click on the Edit Icon on the right-hand side of a specific Ad tag. Make the necessary changes (e.g., Ad Tag Name, Ad Tag URL ) and click on "Save". The Ad tag will be modified.
• To delete a specific Ad Tag, on the right-hand side of a specific Ad Tag, click on the trash can icon.
• When asked for confirmation, click on "Proceed" to delete the Ad Tag. Once the tag is removed, the Ad will not be displayed on the video in which the ad was associated.

• You can configure your video ads and collateral itself from your Ad Servers.

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