Introduction

Benefits of Viewing User Analytics

How to View User Analytics

Introduction

User analytics provide valuable insights into user activity, behaviour, and engagement on your platform. By tracking key metrics, you can optimize content, improve user retention, and enhance overall platform performance.

Benefits of Viewing User Analytics

1. Better User Insights

• Track user activity, login behaviour, and content consumption to understand audience preferences.

2. Improved Engagement & Retention

• Identify inactive users or those who log in frequently but don’t engage with content.
• Take targeted actions such as sending re-engagement emails or recommending relevant content.

3. Data-Driven Decision Making

• Utilize filters and reports to analyse trends.
• Make informed decisions on content strategy, marketing efforts, and platform optimization.

4. Enhanced Monetization Opportunities

• Monitor paid subscribers and their content preferences.
• Tailor promotions, upsell premium content, or offer discounts to boost revenue.

5. Fraud Detection & Account Security

• Track login history, IP addresses, and device usage to detect suspicious activity.
• Prevent unauthorized access and mitigate account-sharing risks.

6. Optimized User Experience

• Identify preferred devices, browsers, and login methods.
• Improve platform compatibility and usability for better user satisfaction.

7. Easy Data Export & Reporting

• Download analytics data in CSV/XLSX formats.
• Share reports with stakeholders or integrate with external tools for advanced analysis.

How to View User Analytics

• To view the user analytics, navigate to “Analytics” -->” User” in the CMS.
• In the “User Type” field, select the type of user (e.g., Free Registration, Subscriber, Free User, etc.).
• Select the “Country” from the drop-down menu.
• Select the “Device” from the drop-down menu (e.g., Web, Android, iOS, etc).
• Select the duration for which you want to view the analytics in the “In”
• The report will be generated.