Introduction

How to View Analytics Based on Views

How to View Analytics Based on Watch Duration

Introduction

The Engagement Analytics shows the customized analytic report and graph of the number of videos watched, audios listened to, the number of hours videos watched, devices on which videos are watched, or audios are listened to, and more. You can watch the total Views breakdown by Content, User, Device Type, and Geography. Also, you can view the total watch duration breakdown by Content, User, Device Type, and Geography. The detailed report can be downloaded in CSV and/or XLSX format.

How to View Analytics Based on Views

• To view the analytics based on total “Views”, navigate to "Analytics" --> "Engagement" in the CMS.
• Under "Type", select "Video" or "Audio" from the drop-down menu.
• Under "Content", select the content for which you want to view the analytics. You can choose "All" to view the analytics of all contents.
• Under “Metric”, select “Views” from the drop-down menu.
• Under “Breakdown”, select "Content” from the drop-down menu to view the total views of specific content. That means, a particular content is viewed by how many times and the total watch duration of that content. You can view the details in the “Summary Table” and also in the “Graph”.
• Under “Breakdown,” select “User” to view the total views of the content viewed by the end-users. That means which end-user has watched the content how many times and for how long a duration (see the “Note”). You can view the details in the “Summary Table” and also in the “Graph”.
• Under “Breakdown,” select “Device Type” to view the total views of the content based on the devices. That means, how much content is viewed from the website, how many contents are viewed from the Android device, and so on. You can view the details in the “Summary Table” and also in the “Graph”.
• Under “Breakdown,” select “Geography” to view the total views of the content from different countries or Geo locations. That means how many contents are viewed from “India”, how many contents are viewed from the USA, and so on. You can view the details in the “Summary Table” and also in the “Graph”.
• Under “Date Range,” select the number of days to view the report (e.g., to view reports of the last 7 days or last 1 year, and so on).
• You can hover your mouse over the graphs to view reports for a specific day.
• To download the report in CSV format, click on “CSV” in the top right corner.
• To download the report in XLSX format, click on “XLSX” in the top right corner.

How to View Analytics Based on Watch Duration

• To view the analytics based on total “Views”, navigate to "Analytics" --> "Engagement" in the CMS.
• Under "Type", select "Video" or "Audio" from the drop-down menu.
• Under "Content", select the content for which you want to view the analytics. You can choose "All" to view the analytics of all contents.
• Under “Metric”, select “Watch Duration” from the drop-down menu.
• Under “Breakdown”, select "Content” from the drop-down menu to view the total watch duration of specific content. That means, a particular content is watched for how and the total views of that content. You can view the details in the “Summary Table” and also in the “Graph”.
• Under “Breakdown,” select “User” to view the total watch duration of the content by the end-users. That means which end-user has watched the content for how long (see the “Note”). You can view the details in the “Summary Table”, and also in the “Graph”.
• Under “Breakdown,” select “Device Type” to view the total watch duration of the content based on the devices. That means, for how long contents are viewed from the website, how long contents are viewed from the Android device, and so on. You can view the details in the “Summary Table” and also in the “Graph”.
• Under “Breakdown,” select “Geography” to view the total watch duration of the content from different countries or Geo locations. That means for how many hours/minutes contents are viewed from “India”, for how long duration contents are viewed from the USA, and so on. You can view the details in the “Summary Table” and also in the “Graph”.
• Under “Date Range,” select the number of days to view the report (e.g., to view reports of the last 7 days or last 1 year, and so on).
• You can hover your mouse over the graphs to view reports for a specific day.
• To download the report in CSV format, click on “CSV” in the top right corner.
• To download the report in XLSX format, click on “XLSX” in the top right corner.