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    1. Help Articles
    2. Content Management
    3. Video Encoding Process
    Table of Content
    • Introduction
    • Encoding Process
    • Encoding Bitrate Ladder

    Video Encoding Process

    Introduction

    Once you map a video to content, then the encoding process automatically starts in the server. During the encoding process, we convert the original video formats (i.e. if the original video formats are mov, flv, vob, m4v, mkv, avi, 3gp & mpg) to .mp4 (video codec - H264) format using FFMPEG. As .mp4 video format is supported by multiple platforms (i,e, Android, iOS, Web, etc.). So your end-users can play the encoded video on multiple platforms and devices. We also store the videos in different resolutions on the server after encoding.

    Note: We recommend uploading .mp4 videos to your Video Library to make the encoding process faster.

    Encoding Process

    • During the encoding process, we convert all video formats to .mp4 (video codec - H264) format using FFMPEG.
    • As per video resolution, we convert the video into multiple resolutions for different devices.
    • For conversion, we use a high-end ec2 server, where conversion is done faster than the normal server.
    • Muvi recommends uploading MP4 videos having video codec H.264. (If you upload videos with another codec, then your users may experience difficulty while playing the videos on a mobile app or website, as every codec behaves differently.)
    • The file size of one hour of HD video is around  2 GB and a Standard Definition video is 500 MB to 1 GB.
    • We use HTML5 video player & video.js for video streaming.

    Once the video is encoded, it is stored in the server from the lowest resolution to the original resolution. For example, if you upload a video with 1080p resolution, then after encoding the videos are stored in the lowest to the original video resolution i.e. in this case from 144p to 1080p. So the best resolution for the video in this scenario is 1080p. When the video is played in the player and the end-users click on the gear icon to select the resolution, they can view the highest or the original resolution of the video named "Best" (see below screenshot).

    Original Video ResolutionEncoded Video ResolutionVideo Size (Video Duration 1 Hour)
    21602160 (Best), 1440, 1080, 720, 4807910 MB
    14401440 (Best), 1080, 720, 4804394 MB
    10801080 (Best), 720, 480, 3602636 MB
    720720 (Best), 480, 240, 1441318 MB
    480480 (Best), 360, 240, 144690 MB
    360360 (Best), 240, 144439 MB
    240240 (Best), 144263 MB
    144144 (Best), 144175 MB

    Note:

    • During the encoding process, the server cannot encode a video to a higher resolution than the maximum resolution available in the original video. For example, the server cannot convert a 720p video to a 1080p video.
    • Video resolutions are calculated based on the vertical resolution instead of the horizontal resolution. Videos are normally presented as Horizontal resolution x Vertical resolution. For example, if a video is of resolution 1280 x 720  size, it means it has a resolution of 720p as 720 is the vertical resolution of this video.
    • Video bitrate may differ from video to video. For example, a high-quality video having 2160p resolution will have a higher video bitrate for 360p after encoding. However, a video having 480p resolution will have a lower video bitrate for 360p after encoding.

    Encoding Bitrate Ladder

    Bitrate can describe the quality of an audio or video file. The quality of a video or audio file is measured by the bitrate just like the quality of an image is measured in resolution. During the encoding process, the video file gets compressed but it doesn't affect the bitrate/quality of the video. For example, when a 1 GB of 4K video file is encoded, the size of the file after encoding is 700 MB. But the bitrate remains the same. The below table shows the bitrate for different video resolutions after encoding.

    Video DimensionVideo Resolution Video's Frame Rate/ SecondH264/AVC1 CompatibleAudio
    Bitrate
    Avg Video BitrateAvg. Size for 1 GB Original Video
    3840x21604K29.97 fpsYes128 kb/s*8500 kb/s700MB
    2560x1440QHD29.97 fpsYes128 kb/s3854 kb/s500MB
    1920x10801080p29.97 fpsYes128 kb/s2236 kb/s400MB
    1280x720720p29.97 fpsYes128 kb/s1000 kb/s300MB
    554x480480p29.97 fpsYes128 kb/s543 kb/s210MB
    640x360360p29.97 fpsYes128 kb/s400 kb/s170MB
    426x240240p29.97 fpsYes128 kb/s329 kb/s140MB
    144x144144p29.97 fpsYes128 kb/s270 kb/s100MB
    *Note: Regarding the Video bitrate, we use FFmpeg's CRF value 23, which best compress the video without losing quality

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