How the Zero-Rating Feature Works

Introduction

Muvi’s Zero-Rating feature allows you to offer your app or content without consuming the end-user’s mobile data through telecom partnerships. With Zero Rating enabled, end-users can stream videos, access courses, or browse content without worrying about data charges, creating a more accessible and frictionless experience. This feature is especially useful in markets where mobile data costs can impact end-user engagement and content consumption.

Benefits

Using the Zero-Rating feature, you can:

• Remove data cost barriers for end users
• Increase user acquisition in targeted markets
• Improve engagement and watch time
• Encourage uninterrupted content consumption
• Deliver a seamless viewing experience on supported telecom networks

How Zero-Rating Works

The Zero-Rating process works seamlessly in the background and does not require any action from end users.

Step 1: Telecom Partnership Setup

The platform owner partners with a telecom provider such as:

• Vodafone
• Airtel
• MTN

Muvi supports integration with these telecom providers.

Step 2: Platform Configuration

Muvi configures the platform with the required setup, including:

• Domain mapping
• Dedicated CDN URLs
• Platform-specific traffic identifiers

These configurations help telecom operators recognize traffic originating from the platform.

Step 3: Traffic Validation

When a user accesses the platform using a supported telecom network, the telecom operator verifies the request using predefined identifiers.

Only eligible traffic is considered for zero-rated access.

Step 4: Zero-Rated Content Delivery

Once validated:

• Data charges are bypassed automatically
• Users can stream or access content normally
• Video, audio, and other supported content can be consumed without affecting the user’s mobile data balance

Components of the Zero-Rating Feature

The Zero-Rating feature consists of three major components:

1. Telecom Integration

Configured based on the platform owner’s partnership with supported telecom providers.

Muvi provides:

• Domain mapping
• Dedicated CDN setup
• Required integration support

2. Traffic Identification

The telecom operator verifies whether the traffic originates from the approved platform using predefined identifiers.

This ensures:

• Only eligible traffic is zero-rated
• Unauthorized traffic is excluded

3. Zero-Rated Content Delivery

Once the request is validated, the telecom operator bypasses data charges for supported traffic.

Users can then access content without consuming mobile data.