Introduction

Benefits of Viewing User Analytics

How to View User Analytics

User Analytics Summary Table

How to Download User Analytics

Introduction

User analytics provide valuable insights into user activity, behaviour, and engagement on your platform. By tracking key metrics, you can optimize content, improve user retention, and enhance overall platform performance.

Benefits of Viewing User Analytics

1. Better User Insights

• Track user activity, login behaviour, and content consumption to understand audience preferences.

2. Improved Engagement & Retention

• Identify inactive users or those who log in frequently but don’t engage with content.
• Take targeted actions such as sending re-engagement emails or recommending relevant content.

3. Data-Driven Decision Making

• Utilize filters and reports to analyse trends.
• Make informed decisions on content strategy, marketing efforts, and platform optimization.

4. Enhanced Monetization Opportunities

• Monitor paid subscribers and their content preferences.
• Tailor promotions, upsell premium content, or offer discounts to boost revenue.

5. Fraud Detection & Account Security

• Track login history, IP addresses, and device usage to detect suspicious activity.
• Prevent unauthorized access and mitigate account-sharing risks.

6. Optimized User Experience

• Identify preferred devices, browsers, and login methods.
• Improve platform compatibility and usability for better user satisfaction.

7. Easy Data Export & Reporting

• Download analytics data in CSV/XLSX formats.
• Share reports with stakeholders or integrate with external tools for advanced analysis.

How to View User Analytics

• To view the user analytics, navigate to “Analytics” -->” Users” in the CMS.
• In the “User Type” field, select the type of user (e.g., Free Registration, Subscriber, Free User, etc.).
• Select the “Country” from the drop-down menu.
• Select the “Device” from the drop-down menu (e.g., Web, Android, iOS, etc).
• Select the duration for which you want to view the analytics in the “Date Range.”
• The report will be generated.

User Analytics Summary Table

• Created Date: The date when the end-user was created or registered.
• User: End-user's name (e.g., David Harris).
• Email/Mobile Number: The end-user's email and/or mobile number.
• Country: The country from which the end-user was registered.
• Device: The device (e.g., Web, Mobile, TV) from which the end-user was registered.
• Browser: The browser (e.g., Chrome, Firefox, Opera, Edge) from which the end-user was registered.
• User Type: The end-user type (e.g., Free Registration, Free User, Subscriber, etc.).
• Last Login: Date and Time the end-user last logged in to your store (e.g., to your Website, Android App, iOS App, TV App).
•  Total Logins: Total number of logins by the end-user to your store. If the end-user has logged in multiple times, then it will show the number of logins (e.g., 1, 2, 4, 10, etc.). When you click on the number of logins, it shows the detailed report of the logins. You can also download it in CSV or XLSX format.
• Content Watched: Shows the total number of content (video/audio) watched/listened to by the end-user. When you click on the number of content watched/listened to, it shows the detailed report of the content watched or listened to. You can also download it in CSV or XLSX format.

How to Download User Analytics

You can download the User Analytics in the CSV or XLSX format.

• To download the User Analytics, navigate to "Analytics" -->"User" in the CMS.
• Select the parameters (e.g., "User Type", "Country", "Device", and "Duration").
• On the right-hand side, click on CSV to download the report in CSV format or click on XLSX to download it in XLSX format.