When you map the video to the content, the encoding process starts. In the encoding process, the video files get encoded to .mp4 format. However, sometimes due to some missing information in the video file, the video at the server end not able to encoded successfully. You (the Store Admin) will get an email that the specific video file has failed to encode. In this case, you need to take the help of the HandBrake tool to encode the video at your end and then map it to the content.
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