Introduction

Muvi’s Advanced Analytics feature allows you to track your new customers and revenue generated from various sources.  First, you need to sign up with Google Analytics and then you need to enable the Advanced Analytics options from the CMS. Once it is enabled, you can view the detailed reports of your users (including revenue, conversion rate, bounce rate and more) in the Google Analytics.

Integrating Google Analytics to Your Store

First, you need to integrate Google Analytics to your store to enable different features of the Advanced Google Analytics(GA) Metrics. To know how to integrate Google Analytics to your store Click Here.

Enabling Registration Tracking

• To enable Registration Tracking, navigate to “Marketing” -->"Advanced” in the CMS.
• Select the checkbox for “Registration Tracking”
• Click on “Update”

• After enabling the “Registration Tracking” in the CMS, go to Google Analytics to view the registration details of your users. (see below screenshot for an overview of the Analytics).

1. Click on “Audience” (see below screenshot).
2. Click on “User Explorer”

You can view all the reports of your users including the number of Transactions they have done, Revenue generated from each user, Bounce Rate etc.

Enabling Recurring Revenue Tracking

Note: Before enabling the “Recurring Revenue Tracking”, you need to first, enable “Enhanced Ecommerce” in the Google Analytics. To know how to enable Enhanced Ecommerce in Google Analytics, please Click Here.

• To enable Registration Tracking, navigate to “Marketing” -->”Advanced” in the CMS.
• Select the checkbox for “Recurring Revenue Tracking”
• Click on “Update”

Once “Recurring Revenue Tracking” is enabled in the CMS, you can log in to Google Analytics to view the recurring revenue generated from each user (see below screenshot for details).

1. Click on “Conversions”.
2. Go to “Ecommerce”.
3. Then, click on “Sales Performance” under Ecommerce.

Avoid Duplicate Tracking

If you have already linked the Google Tag Manager with UA (Google Analytics), then duplicate tracking will occur. To avoid duplicate tracking, you need to select “Avoid Duplicate Tracking” option from the CMS.

• Navigate to “Marketing” -->”Advanced” in the CMS.
• Select the checkbox for “Avoid Duplicate Tracking”
• Click on “Update”