Introduction

Content is the foundation of any successful streaming platform. While Muvi provides the technology and infrastructure to build and manage your OTT platform, Muvi does not provide or own any video or audio content. Content acquisition must be handled directly by the platform owner.

This article explains the common ways to acquire content and how Muvi Marketplace partners can help you source digital content for your streaming platform.

Create Your Own Content

You can produce original content such as:

• Movies, short films, or web series
• Live or recorded events
• Educational or training videos
• Podcasts or audio programs

Original content gives you full control over ownership and distribution rights.

License Content from Content Owners

You can acquire content by licensing it from:

• Production houses
• Independent creators
• Studios or content distributors
• Content Aggregators

Ensure that your licensing agreement clearly defines distribution rights, regions, duration, and monetization terms.

Acquiring Content via Muvi Marketplace Partners

Muvi Marketplace offers access to third-party content partners who can provide licensed digital content for your streaming platform. To view and contact Muvi's content licensing partners,

• Visit the Muvi Marketplace.
• Click on the "Partners" tab.
• On the left-hand side, under "Partner Categories", select "Content Licensing".
• You can click on any content licensing partner to get their details and contact them.