Introduction

With QR-Based Monetization for TV Apps, OTT platforms can enable seamless payments on Smart TV applications such as LG TV, Samsung TV, and Vidaa OS—without relying on native in-app purchase systems.

This feature bridges the payment gap by allowing end-users to complete transactions securely on their mobile devices while continuing to enjoy content on the TV screen. It ensures a smooth and uninterrupted viewing experience while simplifying the payment process.

Key Advantages

• Frictionless Checkout Experience
  Users can complete payments quickly without navigating complex TV interfaces
• Faster Conversion from TV Screen
  Simplifies the purchase journey, improving conversion rates
• Secure and Trackable Transactions
  Payments are processed securely via mobile devices with proper tracking
• No Dependency on App Store Billing
  Eliminates reliance on platform-specific payment restrictions
• Expanded Monetization Opportunities
  Enables OTT platforms to monetize TV apps across regions and devices fully

How QR Code Payment Works for End-Users

1. Select Content on TV App

The user browses the TV app and selects a subscription plan or premium content.

2. QR Code Displayed on TV Screen

A unique QR code appears on the TV screen for the selected purchase.

3. Scan QR Code Using Mobile Device

The user scans the QR code using their smartphone camera or a QR scanner.

4. Redirect to Secure Payment Page

The scan redirects the user to a secure payment page on their mobile device.

5. Complete Payment on Mobile

The user completes the transaction using available payment methods (cards, wallets, etc.).

6. Instant Access on TV

Once the payment is successful, access is granted instantly on the TV app, allowing the user to continue watching without interruption.